I found something very interesting this morning on Duct Tape Marketing. It’s a post about overcoming the fear of being different. We are told when we are young that we are "unique," but at the same time we are encouraged to be like everyone else. We don’t want to "rock the boat." When we start up a business, even a home business, we are often afraid to be different. We see that a certain something has worked for someone else, and we decide that we need to do that. But whatever "that" might be, it’s been done. So you might need to do something different with your home business. Here is what John Jantsch of Duct Tape Marketing has to say about it:

You must get over the fear of being different and find a way to
demonstrate that you serve a very narrow target niche, package your
services in unique ways, provide an over the top experience, own a
certain way of doing things, do something that someone wants like no
one ever thoughts of – and then, proudly declare this difference in
every fiber of your communication.

So, get out there and be different with your home business. It just might be the best business decision you make.