You home business may not seem like the place to start worrying about appearances. However, you do need to worry about them. Over at eMoms@Home, a great post on the appearance of a business card really illustrates the point:

Today, you might not ever do any business in person, and you might not
even have a business card. But you have a website, a blog, or a profile
somewhere like Elance or Freelance Nation. You have more opportunities
to get a “Wow” from a potential customer than ever before.

Think about where your home business "face" is. And try and improve it. You want to make a good impression.