When it comes to your home business, reputation is important. And a good online reputation can be very important. Problogger points this out about the importance of tools that help you monitor your online reputation:

The importance of such tools to bloggers is significant. Not only do
they allow you to monitor what is being said about you and your company
in the blogosphere - but to be able to set up tools to monitor when
keywords in your niche are being mentioned is very important -
particularly if you have a blog with a news focus.

So, how do you keep track of the online reputation of your home business?

There are many ways, including free tools from such sites as Google and Yahoo. However, a new online reputation monitoring tool is appearing in Trackur. Bad news: This service costs money. Good news: Packages start at a low $18 a month (and go as high as $188 a month — yikes!).

If you use the tracking for your home business, you can count it as an expense on your taxes (yay!).
Carefully evaluate your home business needs, though. You may be just fine with the free tools out there. While you may not need something like Trackur, you should still be doing your best to monitor your online reputation.