Sometimes, it really can seem as though marketing your home business is a lot like organizing politically. There are definite similarities — especially online. This is why it might be helpful to learn from President Barack Obama. Whether or not you like him or agree with his policies, there is no denying that his campaign did a great job organizing and marketing “the brand” online.

A free ebook is now available from e.politics describing President Obama’s online campaign. It is titled Learning from Obama: Lessons for Online Communications in 2009 and Beyond. It analyzes the Obama campaign for the U.S. presidency and provides valuable insight into how you can move beyond fake networking and truly leverage the Internet and social media for use by your home business.