I actually just have a quick note here where phone book advertising is concerned.  Did you know that the online services offerered by the phone books can be purchased separately from that expensive ad printed in the books?  The sales guys with several of the local books were all over us…but those ads in the books are quite costly.  Finally, after realizing that we weren’t going to purchase thousands of dollars worth of written ads, they let us in on their little secret.  Advertising online only costs just a fraction of the book price! 

I’m not saying here that the books themselves are not useful, just more costly than some can afford.  Many people never open a book to find a phone number anymore, so we figured this was a pretty good deal!  Ask up front when exploring this kind of marketing.  It’ll save you a lot of time and money!

Photo by How Can I Recycle This via Flickr Creative Commons.