Yesterday I claimed business cards as one of my favorite marketing tools.  Today I expand my list of favorites.  I am really a big fan of what I like to call “favors”.  Similar to party favors given away at a party, these are those little “goodies” that you pick up free at fairs, parades, community gatherings, etc.  Now, there are all kinds, and definitely some are most useful than others.  My favorite favors include, but are not limited to, pens and pencils, magnets, post-its, clips, and rulers. 

All of these tools can be used everyday, therefore allowing exposure of your company name.  And since they can be used everyday, and someone has taken the time to pick them up from you, they are usually less likey to throw them away.  In the same way as the business cards, they’re a convenient go-to tool when a need arises. 

 What’s the down side?  Sometimes they can get pricey.  They vary in color, size, weight, etc., and the prices reflect those differences.  I’ve found pens that cost over $10 each.  So, you have to choose carefully and plan for the purpose of each.  For instance, basic, one color magnets are very reasonable.  Consider purchasing these as handouts at an event, along with some inexpensive pencils and pens.  Purchase a few of the higher quality pens or desk tools for those customers you see often.  For instance, we have an awesome insurance company that has given us countless referrals.  They get the good stuff! 

So, when considering your marketing tools, whether they are simple business cards, “favors”, or full-page ads in the phone book, remember to consider their purpose and their audience.  Think about how each will be used and it’s “shelf life”.  Be careful about the decisions you make, but remember to always show appreciation to those who help or have helped grow your business.  They ARE your best marketing tool!

Photo by steakpinball via Flickr Creative Commons.