You know that little thing called “social media”?  Use it!  My pal Les linked to this great story about how to build a fan base on facebook for your business.  The first rule? Ask people to like you:

Give them a reason why. In our case, Weekly World News has plenty of entertaining content about aliens, Michael Jackson, Elvis, you name it. We tried capitalizing the word “LIKE”, writing short versus long copy, testing dozens of images, and trying out different interest targets. Don’t make it complex– keep the language casual, as if a friend was telling you about something cool.

Read the whole article! Great advice!